Fragrance Knowledge

Aug 22, 2025

The Science of Scent: Why Perfumes Smell Unique on Everyone

The Science of Scent: Why Perfumes Smell Unique on Everyone Ever sprayed your friend's signature scent and wondered why it smells completely different on you?...

Aug 06, 2025

Summer-Proof Your Scent: How to Make Perfume Last in California Heat

Picture this: You spritz on your favorite fragrance before heading out into that blazing California sun. Two hours later? Gone. Vanished like morning fog in...

Aug 04, 2025

Perfume Selling Myths Busted: What Retailers Should Stop Believing

Most perfume retailers fall for industry myths that kill their margins. Stop believing expensive means better, niche always wins, or customers only buy brand names....

Aug 01, 2025

Unisex Fragrances: Breaking Gender Norms in Perfumery

The fragrance world is having a major moment. And it's not about the latest celebrity launch or trending TikTok scent. It's about something way more...

Jul 31, 2025

Scents of Romance: Perfect Perfumes for Second Dates

The second date is where the REAL magic happens… and I'm about to tell you exactly how to make sure your fragrance game is absolutely...

Jul 21, 2025

7 Essential Fragrances Every Seller Should Stock

Last week, a new wholesale client called me in a panic. "I just opened my perfume shop. There are thousands of fragrances out there. How...

Jul 15, 2025

The Complete Guide To Smelling Like Your Favorite Celebrity

Ever wonder what makes your favorite celebrity smell SO incredible when they walk by? What if I told you their signature scents aren't some exclusive,...

Jul 14, 2025

Every Zodiac Sign Has A Fragrance Personality — Here's Yours

You know that friend who always gets compliments on how good they smell, but when you ask what perfume they're wearing, they just casually say...

Jul 09, 2025

How To Find Your Perfect Summer Scent (Complete Guide)

You know that feeling when you catch a whiff of coconut sunscreen and instantly you're transported to that perfect beach day? Or when a citrus...

Jul 02, 2025

18 Long-Lasting Fragrances That'll Make Your Customers Obsessed

Here's the truth about long lasting fragrances. Most people spray their perfume in the morning. By lunch, it's gone. That's a problem for your...

Jun 30, 2025

The 3 Rules Every New Fragrance Seller Must Follow

Starting as a new fragrance seller feels overwhelming. You're staring at hundreds of scent profiles, wondering which ones will actually sell. You're trying to figure...

Jun 23, 2025

Our Favorites: Top Perfumes to Resell

After working with hundreds of resellers at Perfumes Los Angeles, I've learned that loving a fragrance and being able to sell it profitably are two...