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Last month, a customer walked into our showroom holding a vintage perfume bottle her grandmother had left her. "This smells...

Most perfume retailers fall for industry myths that kill their margins. Stop believing expensive means better, niche always wins, or...

La Semana Pasada, un Nuevo Cliente Mayorista Me Llamó en Pánico "Acabo de abrir mi tienda de perfumes. Hay miles...

Last week, a new wholesale client called me in a panic. "I just opened my perfume shop. There are thousands...

Starting as a new fragrance seller feels overwhelming. You're staring at hundreds of scent profiles, wondering which ones will actually...

After working with hundreds of resellers at Perfumes Los Angeles, I've learned that loving a fragrance and being able to...

Mom deserves the best. Period. And let me tell you something—nothing shows appreciation like a fragrance that matches her personality....

Selling perfume is an art.  One that I've watched transform over the years at Perfumes Los Angeles. When Sergio from...

Let me share something that might surprise you. The most successful perfume sellers I know didn't start with huge inventories...

Let me shoot straight with you. I've seen countless people walk through our doors at Perfumes Los Angeles looking for...

Every great story has a beginning that shapes everything that follows.  For Perfumes Los Angeles, that beginning stretches back to the...